Collection and Use of Personal Information
In order to provide services through our Website, we may collect any combination of the following Personal Information from you:
Contact information such as name, email address, mailing address, and phone number; Social Security Number, taxpayer identification number, and date of birth; Financial information such as bank account and payment card information; Unique identifiers such as user name, account number, and password; Geolocation information, depending on the specific AFF services you use; and Other information that may be required under federal or certain state laws.
We may also collect the following information from you:
Demographic information such as communication choices and user preferences.
We use this information to:
Provide services through our Website; Send you requested product updates or service information; Respond to customer service requests and answer your questions and concerns; Improve our Website and our marketing efforts; and Conduct research and analysis.
We communicate with you through email and notices posted on our Website. Examples of these communications include, but are not limited to: account and relationship details; communications regarding your payment history; and marketing emails. You may choose to stop receiving our newsletter or marketing emails by following the “unsubscribe” instructions included in these emails. Please note that you may not opt out of transactional messages or other mandatory service communications.
The security of your Personal Information is important to us. When you enter personal or sensitive information on our Website, we encrypt the transmission of that information using secure socket layer technology (SSL).
We follow generally accepted best practices to protect the information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet or method of electronic storage is 100% secure, however. Therefore, we cannot guarantee its absolute security.
We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at firstname.lastname@example.org. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. If you have any questions about security on our Website, you can contact us at email@example.com.
Cookies and Other Tracking Technologies
Our Website pages contain electronic images known as “web beacons” (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our Website is used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns.
We use a third party to gather information about how you and others use our Website. For example, we will know how many users access a specific page and which links they clicked on. We use this aggregated information to understand and optimize how our Website is used.
Links to Other Websites
Our Website includes links to other websites whose privacy practices may differ from those of American First Finance. If you submit Personal Information to any of those other websites, your information is governed by the separate privacy statements of such other websites. We encourage you to carefully read the privacy statement of any website you visit.
Children’s Online Privacy
AFF is not intended to be used by anyone under the age of 18 and, as such, AFF does not knowingly collect Personal Information from anyone under the age of 18. If you are under the age of 18, please do not submit any Personal Information to AFF or use our services. If a parent or guardian becomes aware that his or her child under the age of 18 has provided us with Personal Information without the parent or guardian’s consent, he or she should contact us at firstname.lastname@example.org and we will delete such information from our files.
Accessing and Updating Personal Information; AFF Contact Information
American First Finance
PO Box 565848
Dallas, TX 75356